BookMeIn is an initiative that was started in 2014 by Aadya Webservices Pvt Ltd which is based out of Mumbai, India.
BookMeIn is a web portal that can be accessed on the web or on any mobile device.
Our promise to our audience, is to provide a marketplace for Customers and Service Providers (Vendors) that enables them in connecting with each other and conducting business in a convenient and organised manner by scheduling online appointments.
From a vendor perspective, BookMeIn promises to create a new business opportunity platform for providing their services. We also make tools that help them in running their businesses more efficiently.
BMI IDENTITY:
The BookMeIn Identity comprises of a symbol and the Logotype. A rainbow hand with a futuristic "star war" – ish BookMeIn logotype, that speaks of an identity that is universal and playful in its appeal. The open hand suggests A PRESENCE on call. It is a promise to serve enthusiastically and to the best of one’s ability so as to form a friendly yet symbiotic relationship with the "OTHER". Here the OTHER is both the service provider and the customer.
The play of the brand - symbolised by the hand at the back of the logotype - is invisible, giving flexibility to anyone who accesses the BookMeIn online portal, thereby allowing myriad usages to unfold.
The typeface chosen for the logotype is deliberately futuristic, to emphatically represent the imaginary power of technology which is balanced by the curvy and hand. A visual metaphor for Technology paving the way for service at your fingertips.
BMI TAGLINE:
The BookMeIn Masterbrand consists of an identity and a tagline. The BookMeIn tagline – DELIVERING PROMISES – describes the brand as a service enabler. For, to serve is to deliver a promise.
As a brand that is universal, vibrant and playful in its appeal; we stand true with five promises – Enthusiasm, Enterprise, Empowerment, Ethics and Engagement. These can be further explored in the section under Core Values.
BMI BRAND MESSAGE:
The BookMeIn Brand represents the strategic direction of BookMeIn and our continued focus on serving our customers and service providers. BookMeIn delivers on the promise of an integrated, intelligent and innovative online appointment calendar, so that our customers can most efficiently and cost effectively manage and fulfil their needs.
Our focus is around technology, innovation, service, IP Leadership and prowess in creating a marketplace for vendor services. Our tagline – DELIVERING PROMISES – clearly supports are positioning and eloquently communicates BookMeIn’s leadership in providing choice to a slew of customers for whom we bring all genres of service providers together under one Service Portal.
We PROMISE, to create at all times a Marketplace that connects Service Providers & Consumers through a reliable, credible & easy-to-use booking engine that enables a service to be booked / bought anytime for a preferred time, location, Vendor & Price.
